Mattel showcasing its hottest new products and licenses for 2010 during the International Toy Fair in New York. A few highlights from its entertainment portfolio include Barbie ‘I Can Be Race Car Driver’, LOOPZ, Dance Star Mickey, iXL, and Hot Wheels Stealth Ride vehicles.
World Wrestling Entertainment (WWE) and Mattel, Inc. debuted the most comprehensive portfolio of WWE action figures and accessories for fans of all ages on store shelves worldwide.The line includes action figures and toys for both kids and collectors. Younger fans will delight in Mattel’s first-ever FlexForce™ Action Figures, which allow them to recreate the excitement of their favorite WWE Superstar moves. Based on innovative design research, the figures utilize flex-loaded arms and legs to execute the thrilling trademark maneuvers made famous by WWE Superstars such as John Cena®, CM Punk® and Rey Mysterio®. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers™ that deliver WWE Superstar catch phrases and striking sounds.
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