Celebrar Dora! Fisher-Price joins with Nickelodeon to celebrate Dora the Explorer’s 10th anniversary on August 14 with the debut of the new and innovative “We Did It!” Dora doll, now available at major retailers across the country. It has been 10 years since Dora won the hearts of kids and parents everywhere with her empowering attitude, cultural diversity and emphasis on education for preschoolers. Fisher-Price introduced its first “We Did It!” Dora Doll in 2002 and it quickly soared to the top of kids’ wish lists as one of the best-selling toys of the holiday season. This year, in honor of the 10th anniversary, Fisher-Price has taken Dora and her signature and empowering “We Did It” dance to the next level for an entirely new generation of Dora fans.

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Shake ‘n Go Racers put the control of speed and power into kids hands. Kids can now play with characters from the Toy Story movie. All cars will have their own specific engine sounds and phrases that will be activated as kids SHAKE the cars to rev them up and then watch them GO. Product Features: Put the control of speed and power into kids hands: Kids can now race with Woody from the movie Toy Story: Shake him up to start their engines and hear him say cool phrases-just like in the movie: The more you shake him up, the longer they go-up to 20′: Collect both Woody and Buzz Lightyear.

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Press Release: EAST AURORA, N.Y. It all began a few years ago, when BIGFOOT sightings started popping up just beyond the world headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc. NASDAQ:MAT) in East Aurora, N.Y. Although the scientific community considers BIGFOOT to be a combination of folklore and myths, that didn’t stop toy designers from setting out to capture the legendary, elusive creature. Fisher-Price found BIGFOOT and brought him back to its world-renowned Play Laboratory where designers unfolded the complicated, misunderstood monster who, surprisingly, wooed them with his charm. After years of intense research (and a few laughs) with BIGFOOT, Fisher-Price is ready to share his engaging personality with the world by introducing Imaginext® BIGFOOT The Monster at New York Toy Fair, Feb. 14 – Feb. 17.

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Fisher-Price will unveil a new collection of innovative Thomas & Friends tracksets, playsets, talking engines and preschool items that are sure to capture kids’ imaginations. The first of the new Fisher-Price products will be pulling out of the station this spring in a collection of all-new Take-n-Play™ portable playsets featuring truly innovative track that unfolds out of the playset, all in one piece – so that there are no small pieces to lose. As Thomas and his friends are now speaking in their own voices for the first time on the new Thomas & Friends DVDs, website and television series around the world, talking die-cast engines are also on track for this spring. Each features a light, and fun train sounds and phrases straight from the Island of Sodor.This fall will see the debut of some of the most innovative Thomas & Friends products to date:the Zip, Zoom & Logging Adventure™ Playset (Age: 3+/ Price: $59.99), the Rescue from Misty Island playset (Age: 3+/ Price: $39.99), and the Follow Me Thomas (Age: 2+/ Price: $44.99).

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Laughtop is a laptop designed for kids to help them building key academic skills like phonics, upper and lowercase letters, letter recognition and letter order. The Laughtop allows kids to to play notes from the scale, fun musical riffs and entire musical pieces by touching the keys. Offering 3 modes including Letters, Phonics Fun Mouse Game and Tunes, the Laughtop also allows kids to check e-mail on their very own laptop, hear music and sounds, enjoy exciting animation on the light-up screen, and discover fun surprises!

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