Press Release: EAST AURORA, N.Y. It all began a few years ago, when BIGFOOT sightings started popping up just beyond the world headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc. NASDAQ:MAT) in East Aurora, N.Y. Although the scientific community considers BIGFOOT to be a combination of folklore and myths, that didn’t stop toy designers from setting out to capture the legendary, elusive creature. Fisher-Price found BIGFOOT and brought him back to its world-renowned Play Laboratory where designers unfolded the complicated, misunderstood monster who, surprisingly, wooed them with his charm. After years of intense research (and a few laughs) with BIGFOOT, Fisher-Price is ready to share his engaging personality with the world by introducing Imaginext® BIGFOOT The Monster at New York Toy Fair, Feb. 14 – Feb. 17.

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