Useful Toy

Panini America launched an official Justin Bieber trading card set, available at at Bed, Bath & Beyond, F.Y.E., Target, Toys “R” Us, and Walmart stores nationwide, as well as in Justin Bieber’s online store. The collection features 150 unique cards and 30 stickers, with 500 randomly inserted authentic Justin Bieber autograph cards. To fuel the collectability of the set, four nine-card puzzles can be arranged to create mini Justin Bieber posters. Special card sets are also available that include 12 Spellbound cards, 18 Downlowd cards and 10 XXOO cards. The Justin Bieber trading card packs retails for $1.99 and include five cards and one sticker.

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The SweetPea3 design permits kids to carry the player everywhere and to operate it very easily. Parents love it because they control the music content and the volume. For many families, it has become an indispensible part of their daily routine as many kids won’t get in a car or go to bed without it

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Build A Dream Playhouses transform cardboard boxes into an imaginative world where kids can express their creativity in the shape of cars, kitchens, castles and much more! Build A Dream play structures are lightweight, sturdy, and easy to assemble with no adhesive or fasteners required. The cardboard is printed with one-color, black graphics on the white corrugated. The clean surface allows children to decorate the play structure with paints, markers, stickers or other creative accents to truly make it their own.

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Warner Bros. Consumer Products (WBCP) is set to introduce The Wizard of Oz to the next generation of young fans with a series of programs aimed at bringing the timeless classic to new platforms, including online at wizardofozkids.com. To kick off the The Wizard of Oz Kids efforts, WBCP, in association with KidsWB.com, will introduce wizardofozkids.com, a brand new interactive site for kids 2-11, featuring games, activities, downloadables and more. The site will continue to roll out fresh, innovative content for kids over the next year to fully bring the world of Oz to fans everywhere. Fans can also visit WBshop.com to discover and own an array of The Wizard of Oz products and merchandise.

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Ben 10′s sweet ride, the Mark 10 Deluxe Vehicle ($29.99 SRP) is available this holiday season from Bandai America Incorporated. Ben’s sweet ride comes with five missiles and four vehicle modes – racer, hovercraft, submarine and jet fighter – as well as a translucent green Ben 10 action figure. Other select 4” Alien Collection figures can fit in the vehicle as well.

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The limited edition Ben 10 Mark 10-style go-kart is the grand prize in Bandai America Incorporated’s “Ben 10: Ultimate Alien Go-Kart Sweepstakes,” kicking off 10-10-10 at www.bandai.com/uasweepstakes and continuing for ten weeks leading into this year’s holiday season. The limited edition go-kart made its public premiere at New York Comic Con on Comic Con “Kids Day,” Sunday, October 10.

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Build-A-Bear Workshop introduced the exclusive Star Wars products including the new Star Wars Bear ($22), bear-sized character costumes, and a Star Wars theme song sound chip that can be added to any furry friend.

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Discovery Bay Games and Broadway Video Enterprises announced that Saturday Night Live – The Game is now on shelves. The new board game, which celebrates the show’s 35th Anniversary, is currently available nationwide at Walmart, Kmart and Toys “R” Us and will be available later this fall at Barnes & Noble, Borders, Macy’s, Hastings, and other fine retailers.

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