Warner Bros. Consumer Products (WBCP) is set to introduce The Wizard of Oz to the next generation of young fans with a series of programs aimed at bringing the timeless classic to new platforms, including online at wizardofozkids.com. To kick off the The Wizard of Oz Kids efforts, WBCP, in association with KidsWB.com, will introduce wizardofozkids.com, a brand new interactive site for kids 2-11, featuring games, activities, downloadables and more. The site will continue to roll out fresh, innovative content for kids over the next year to fully bring the world of Oz to fans everywhere. Fans can also visit WBshop.com to discover and own an array of The Wizard of Oz products and merchandise.

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Ben 10′s sweet ride, the Mark 10 Deluxe Vehicle ($29.99 SRP) is available this holiday season from Bandai America Incorporated. Ben’s sweet ride comes with five missiles and four vehicle modes – racer, hovercraft, submarine and jet fighter – as well as a translucent green Ben 10 action figure. Other select 4” Alien Collection figures can fit in the vehicle as well.

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The limited edition Ben 10 Mark 10-style go-kart is the grand prize in Bandai America Incorporated’s “Ben 10: Ultimate Alien Go-Kart Sweepstakes,” kicking off 10-10-10 at www.bandai.com/uasweepstakes and continuing for ten weeks leading into this year’s holiday season. The limited edition go-kart made its public premiere at New York Comic Con on Comic Con “Kids Day,” Sunday, October 10.

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Build-A-Bear Workshop introduced the exclusive Star Wars products including the new Star Wars Bear ($22), bear-sized character costumes, and a Star Wars theme song sound chip that can be added to any furry friend.

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Discovery Bay Games and Broadway Video Enterprises announced that Saturday Night Live – The Game is now on shelves. The new board game, which celebrates the show’s 35th Anniversary, is currently available nationwide at Walmart, Kmart and Toys “R” Us and will be available later this fall at Barnes & Noble, Borders, Macy’s, Hastings, and other fine retailers.

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American Girl officially says farewell to Felicity Merriman, one of the company’s treasured historical characters introduced in 1991. Felicity’s complete product collection, including her best friend Elizabeth Cole™, will soon be removed from American Girl’s catalogue, Web site, and retail stores and placed in the American Girl Archives™.

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Celebrar Dora! Fisher-Price joins with Nickelodeon to celebrate Dora the Explorer’s 10th anniversary on August 14 with the debut of the new and innovative “We Did It!” Dora doll, now available at major retailers across the country. It has been 10 years since Dora won the hearts of kids and parents everywhere with her empowering attitude, cultural diversity and emphasis on education for preschoolers. Fisher-Price introduced its first “We Did It!” Dora Doll in 2002 and it quickly soared to the top of kids’ wish lists as one of the best-selling toys of the holiday season. This year, in honor of the 10th anniversary, Fisher-Price has taken Dora and her signature and empowering “We Did It” dance to the next level for an entirely new generation of Dora fans.

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Available for the first time in 30 years, the Fisher-Price Music Box™ Record Player will make its retail debut exclusively in Target Stores beginning August 2010. The iconic pre-school toy features a classic wind-up mechanism that plays the records as they spin around the turntable. Each player comes complete with five individual records featuring 10 songs (two songs per record), and features a convenient compartment for storing the records and built-in handle for tunes on the go.

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