The Big Toy Book launched the universal toy catalog into the iTunes App Store. The app allows users to browse over 200 of today’s most sought-after toys regardless of which retailer is carrying them. Through the app, children can easily: Create personal profiles; Browse over 200 of today’s most popular toys; Circle toys they love with just a touch of the screen; Build wish lists; Share wish lists and retailer availability.
Barbie are bringing the world of virtual dress-up and online play to life with the new “Stardoll by Barbie” line of collectable fashion dolls. The “Stardoll by Barbie” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, “Stardoll by Barbie” dolls come packaged mirroring signature avatar poses. Each doll features amazing details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll®.
Burger King Corp. (BKC) launched its new BK CROWN Program for kids, transforming it from just a meal to a family-friendly mealtime experience that’s easy for moms and dads, and fun for kids. As part of the program, BURGER KING has reinvented one of America’s favorite icons, the BK crown, reviving the fond memories of millions of Americans and introducing it to a new generation of BK royalty. The new crown is a modern take on the classic, with brighter colors, a slimmer style and is even more bejeweled than its predecessor.
Tollytots and Seven Towns Limited, the owners of Rubik’s Cube, to create Rubik’s Clever Kids, a line of early learning pre-school toys based on the iconic brand and one of the world’s top selling puzzles. Rubik’s Clever Kids will offer a unique approach to developmental toys for young kids featuring a variety of fun activities while at the same time teaching important developmental and motor skills through the use of colors, shapes and of course, puzzle-solving… all harnessing a little of that Rubik cleverness, synonymous with the Rubik’s Cube itself! Tollytots expects to launch the Rubik’s product line at retailers nationwide in Fall 2012.
Disney AppMATes Mobile Application Toys is a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet’s screen as a virtual play mat. The Appmates toy line features miniature Disney•Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 Appmates app from the iTunes app store, place your favorite Appmates toy character on the screen and play.
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Named as a hot holiday toy by Toys”R”Us, the Xia-Xia are skitter-scattering, pitter-pattering, loveable, crazy crabs with shells and kooky friends to collect and trade. They combine the silly charm of a real hermit crab with an imaginative, playful twist. Kids find hermit crabs appealing for numerous reasons, including their colorful shells, tropical habitats and silly crawl. Xia-Xia takes these features to the next level by bringing alive a fantasy world of color, magic and collectability for kids of all ages to enjoy. Plus, each shell comes with a silly little friend surprise that adds to Xia-Xia fun. Expected to be available this October, Xia-Xia hermit crabs, playsets and accessories range in price from $5.99-$19.99, ages 4+.
Ludorum has licensed the third season of Chuggington™ to Disney Channel for its Disney Junior programming block and the new Disney Junior basic cable and satellite channel launching in the U.S. in 2012. As part of the agreement, Ludorum licensed 13 new half-hour episodes to the channel, which has acquired all U.S. television rights to the property. Disney Channel is currently available on basic cable in over 99 million U.S. homes.
Big Time Toys has created a new child-safe oven which allows children to actually see their Shrinky Dinks® magically shrink their very own creations…this oven is called THE INCREDIBLE SHRINKY DINKS MAKER®. Shrinky Dinks is a shrinkable plastic that when exposed to heat, shrinks to one third its original size and becomes nine times thicker making a child’s art look even more beautiful. Based on this, kids can create jewelry, magnets, ID tags, key chains, charms, game pieces, scrapbook embellishments…creations are unlimited!
