Burger King Corp. (BKC) launched its new BK CROWN Program for kids, transforming it from just a meal to a family-friendly mealtime experience that’s easy for moms and dads, and fun for kids. As part of the program, BURGER KING has reinvented one of America’s favorite icons, the BK crown, reviving the fond memories of millions of Americans and introducing it to a new generation of BK royalty. The new crown is a modern take on the classic, with brighter colors, a slimmer style and is even more bejeweled than its predecessor.

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