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The Big Toy Book launched the universal toy catalog into the iTunes App Store. The app allows users to browse over 200 of today’s most sought-after toys regardless of which retailer is carrying them. Through the app, children can easily: Create personal profiles; Browse over 200 of today’s most popular toys; Circle toys they love with just a touch of the screen; Build wish lists; Share wish lists and retailer availability.
Barbie are bringing the world of virtual dress-up and online play to life with the new “Stardoll by Barbie” line of collectable fashion dolls. The “Stardoll by Barbie” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, “Stardoll by Barbie” dolls come packaged mirroring signature avatar poses. Each doll features amazing details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll®.
Burger King Corp. (BKC) launched its new BK CROWN Program for kids, transforming it from just a meal to a family-friendly mealtime experience that’s easy for moms and dads, and fun for kids. As part of the program, BURGER KING has reinvented one of America’s favorite icons, the BK crown, reviving the fond memories of millions of Americans and introducing it to a new generation of BK royalty. The new crown is a modern take on the classic, with brighter colors, a slimmer style and is even more bejeweled than its predecessor.