Hasbro introduced the KRE-O brand to offers builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. Expected to be available this Fall 2011 for $59.99, the KRE-O TRANSFORMERS OPTIMUS PRIME set has more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets. Bbuilders can assemble the popular OPTIMUS PRIME character in ‘vehicle’ mode as the notable semi-hauler or in ‘robot’ mode to create the leader of the AUTOBOTS. When in ‘vehicle’ mode, the truck’s removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique KREON mini figures included with the set. The trailer can also be disassembled and built into a command center playset for the KREON mini figures. When in ‘robot’ mode, builders can blast into action with a projectile launching brick! The KRE-O TRANSFORMERS OPTIMUS PRIME set includes orange traffic cones and cool decorative decals.

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Product description from Hasbro:
It’s music time! Rock out with the new LET’S ROCK ELMO! Dressed in a concert style tee, Elmo takes the stage singing and making music and preschoolers can too! Elmo comes with his very own microphone and two instruments – a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he magically recognizes which one you give him. Kids can also play along on Elmo’s instruments- they’re perfectly sized for little hands! For even more rockin’ fun, Elmo also interacts with other LET’S ROCK instruments (each sold separately); he knows when you’re playing the LET’S ROCK Guitar, Keyboard or Microphone and plays along with you! The LET’S ROCK ELMO toy sings six rockin’ songs, so grab an instrument and join Elmo’s band! Requires six “AA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

(PLAYSKOOL/Ages 18 months & up/Approx. Retail Price: $69.99/Available: Fall 11)

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