Warner Bros. Consumer Products (WBCP) is set to introduce The Wizard of Oz to the next generation of young fans with a series of programs aimed at bringing the timeless classic to new platforms, including online at wizardofozkids.com. To kick off the The Wizard of Oz Kids efforts, WBCP, in association with KidsWB.com, will introduce wizardofozkids.com, a brand new interactive site for kids 2-11, featuring games, activities, downloadables and more. The site will continue to roll out fresh, innovative content for kids over the next year to fully bring the world of Oz to fans everywhere. Fans can also visit WBshop.com to discover and own an array of The Wizard of Oz products and merchandise.

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Ben 10′s sweet ride, the Mark 10 Deluxe Vehicle ($29.99 SRP) is available this holiday season from Bandai America Incorporated. Ben’s sweet ride comes with five missiles and four vehicle modes – racer, hovercraft, submarine and jet fighter – as well as a translucent green Ben 10 action figure. Other select 4” Alien Collection figures can fit in the vehicle as well.

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The limited edition Ben 10 Mark 10-style go-kart is the grand prize in Bandai America Incorporated’s “Ben 10: Ultimate Alien Go-Kart Sweepstakes,” kicking off 10-10-10 at www.bandai.com/uasweepstakes and continuing for ten weeks leading into this year’s holiday season. The limited edition go-kart made its public premiere at New York Comic Con on Comic Con “Kids Day,” Sunday, October 10.

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Build-A-Bear Workshop introduced the exclusive Star Wars products including the new Star Wars Bear ($22), bear-sized character costumes, and a Star Wars theme song sound chip that can be added to any furry friend.

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