Mattel showcasing its hottest new products and licenses for 2010 during the International Toy Fair in New York. A few highlights from its entertainment portfolio include Barbie ‘I Can Be Race Car Driver’, LOOPZ, Dance Star Mickey, iXL, and Hot Wheels Stealth Ride vehicles.
“Mattel brings kids unparalleled play experiences through relevant and exciting toys because we know kids and understand what they want,” said Neil Friedman, president, Mattel Brands. “We also know that parents are choosing carefully the products they purchase and the entertainment they consume, so we have packed innovation into our product lines across a range of price points because we know that parents are willing to pay for innovation that delivers play value from brands they trust.”
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