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Fisher-Price to Launch New Thomas & Friends™ Toys [Toy Fair 2010] 585 views

Fisher-Price will unveil a new collection of innovative Thomas & Friends tracksets, playsets, talking engines and preschool items that are sure to capture kids’ imaginations. The first of the new Fisher-Price products will be pulling out of the station this spring in a collection of all-new Take-n-Play™ portable playsets featuring truly innovative track that unfolds out of the playset, all in one piece – so that there are no small pieces to lose. As Thomas and his friends are now speaking in their own voices for the first time on the new Thomas & Friends DVDs, website and television series around the world, talking die-cast engines are also on track for this spring. Each features a light, and fun train sounds and phrases straight from the Island of Sodor.This fall will see the debut of some of the most innovative Thomas & Friends products to date:the Zip, Zoom & Logging Adventure™ Playset (Age: 3+/ Price: $59.99), the Rescue from Misty Island playset (Age: 3+/ Price: $39.99), and the Follow Me Thomas (Age: 2+/ Price: $44.99).

“We are thrilled to partner with HIT Entertainment to develop toys for the beloved Thomas & Friends brand,” said Gina Sirard, vice president of marketing for Fisher-Price. “It’s exciting to have this opportunity to translate the true essence and magic of one of preschoolers’ favorite characters just as the brand celebrates its 65th year. It’s an exciting time to get on board as Thomas and his friends from the Island of Sodor evolve to CG animation and speak in their own voices for very first time!”

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