Disney-Pixar’s Toy Story 3 kicked off the American International Toy Fair in New York City today with a plethora of new toys and playthings that pay homage and celebrate the best the toy industry has to offer. In a playful, Toy Story-themed setting before an invitation-only crowd of toy industry insiders, Green Army Men descended from the ceiling in “take-over” mode as they helped John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, Lee Unkrich, director, Toy Story 3, Darla K. Anderson, producer, Toy Story 3 and John Ratzenberger, voice of Hamm, unveil a first look at some of the more than 250 new toys releasing this Summer and into the 2010 Holidays.

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Mattel showcasing its hottest new products and licenses for 2010 during the International Toy Fair in New York. A few highlights from its entertainment portfolio include Barbie ‘I Can Be Race Car Driver’, LOOPZ, Dance Star Mickey, iXL, and Hot Wheels Stealth Ride vehicles.

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Revealing a massive toy box of play and possibilities, the 107th American International Toy Fair opened its doors moments ago for a four-day run in New York City. Owned and operated by the Toy Industry Association (TIA), the annual trade event is expected to bring to the Jacob K. Javits Convention Center more than 32,000 attendees – including more than 21,000 retailers, wholesalers, importers, buying groups and trade guests from nearly 100 countries. The 16,000+ pre-registered buyers represent more than 7,900 unique retailers. Over 1,100 exhibitors – including 285 first-timers and representing more than 20 countries – fill nearly 345,500 net square feet of the facility’s exhibition space.

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Senario is announcing its latest product, Zibits miniature collectible robots that come to life with remote control (R/C). Consumers can initially collect 12 Zibits in multiple unique, fun designs that will appeal to every child, tech lover and toy collector the world over. Zibits will hit Toys “R” Us store shelves in mid-March 2010 and consumers can expect to purchase the collectibles for less than $10.

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Hasbro introduces a modern twist on classic word-building games with SCRABBLE FLASH, which features five electronic freestanding tiles that use breakthrough ‘SmartLink Technology’ to recognize tile placement and each unique word spelled during the game. Available this Fall 2010 at mass retailers nationwide, SCRABBLE FLASH is a one-player game that is recommended for ages 8 and up. SCRABBLE FLASH will be sold for the approximate retail price of $29.99.

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Press Release: EAST AURORA, N.Y. It all began a few years ago, when BIGFOOT sightings started popping up just beyond the world headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc. NASDAQ:MAT) in East Aurora, N.Y. Although the scientific community considers BIGFOOT to be a combination of folklore and myths, that didn’t stop toy designers from setting out to capture the legendary, elusive creature. Fisher-Price found BIGFOOT and brought him back to its world-renowned Play Laboratory where designers unfolded the complicated, misunderstood monster who, surprisingly, wooed them with his charm. After years of intense research (and a few laughs) with BIGFOOT, Fisher-Price is ready to share his engaging personality with the world by introducing Imaginext® BIGFOOT The Monster at New York Toy Fair, Feb. 14 – Feb. 17.

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Press Release: BOULDER, Colo. Jibbitz founders, Rich and Sheri Schmelzer and Alexandra O’Leary announce a new children’s product GeoPalz, at the American International Toy Fair, in New York, Feb. 14-17, 2010.

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Fisher-Price will unveil a new collection of innovative Thomas & Friends tracksets, playsets, talking engines and preschool items that are sure to capture kids’ imaginations. The first of the new Fisher-Price products will be pulling out of the station this spring in a collection of all-new Take-n-Play™ portable playsets featuring truly innovative track that unfolds out of the playset, all in one piece – so that there are no small pieces to lose. As Thomas and his friends are now speaking in their own voices for the first time on the new Thomas & Friends DVDs, website and television series around the world, talking die-cast engines are also on track for this spring. Each features a light, and fun train sounds and phrases straight from the Island of Sodor.This fall will see the debut of some of the most innovative Thomas & Friends products to date:the Zip, Zoom & Logging Adventure™ Playset (Age: 3+/ Price: $59.99), the Rescue from Misty Island playset (Age: 3+/ Price: $39.99), and the Follow Me Thomas (Age: 2+/ Price: $44.99).

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